Overview
On October 7th, 2024, following the devastating attack on Israel,
hundreds of citizens - from infants to the elderly - were taken hostage into the Gaza strip.
hundreds of citizens - from infants to the elderly - were taken hostage into the Gaza strip.
For months, their families fought tirelessly to bring them home, organizing protests and maintaining public awareness. As time passed, it became clear that there was a critical need to unite and amplify these efforts. The challenge was twofold: families needed a centralized platform to share their stories and organize activities, while supporters nationwide and worldwide were eager to help but struggled to find meaningful ways to contribute beyond attending protests.
This sensitive and time-critical project followed a structured design process while maintaining flexibility for rapid iteration and deployment.
This sensitive and time-critical project followed a structured design process while maintaining flexibility for rapid iteration and deployment.
Problem Summary
The hostages' families didn’t have a centralized digital platform to unite their efforts.
While families were actively organizing events and sharing stories and activities, their initiatives were scattered across various social media platforms and WhatsApp groups, making it difficult for supporters, nationwide and worldwide, to find and engage with their cause. The existing communication channels created a disconnect between willing supporters and families in need, resulting in a reduced impact of awareness initiatives and missed opportunities for meaningful engagement and support. This disconnect was particularly evident in transforming general public sympathy into actionable support.
Timeline & Role
My role:
Product Designer (UX/UI)
Duration: September 2024 - February 2025
• MVP delivered within the first month
• Continuous iterations and improvements
Team: Part of a 6-person design team working closely with:
• Product Owners (including hostages' families members)
• Development Team
• Stakeholders from the Hostages and Missing Families Forum
• Volunteer Coordinators
Project Type:
Volunteer-based initiative for the Hostages and Missing Families Forum
Product Designer (UX/UI)
Duration: September 2024 - February 2025
• MVP delivered within the first month
• Continuous iterations and improvements
Team: Part of a 6-person design team working closely with:
• Product Owners (including hostages' families members)
• Development Team
• Stakeholders from the Hostages and Missing Families Forum
• Volunteer Coordinators
Project Type:
Volunteer-based initiative for the Hostages and Missing Families Forum
Solution Summary
'Not Alone', is a content-based web application that bridges the gap between hostage families and supporters.
During my time as a Product Designer at the Hostages and Missing Families Forum, Through rapid iteration and continuous user feedback and families' needs, we created a platform that personalizes the support experience by allowing users to follow specific hostages, engage with their stories, and participate in focused activities.
Key Features:
• Personal page for each hostage and his family
• Personalized attend and join activities page
• "Write a Letter" function for each hostage
• Real-time event participation tracking and number of users tracking
• Personalized content feeds
• Personalized attend and join activities page
• "Write a Letter" function for each hostage
• Real-time event participation tracking and number of users tracking
• Personalized content feeds
Full case study coming soon
